As a new Hispanic Heritage Month begins, there’s an opportunity to discuss the state of marketing to Hispanics in the US. This month, I invited two of our industry’s most successful and respected leaders to share their insights: Ingrid Otero-Smart, CEO and President of Casanova//McCann, a leading advertising agency, and Rochelle Newman-Carrasco, EVP, Cross-Cultural Storyteller […]
The American Advertising Federation has announced the winners of the 2024 Mosaic Awards who are deemed to exemplify excellence in multicultural advertising and diversity, equity and inclusion. The awards will be presented on September 26 at a New York City gala hosted by Crissle West, host of the podcast “The Read.” This year’s awards introduce two […]
NEW YORK, May 30, 2024 /PRNewswire/ — Today, 11 professional sports leagues and organizations teamed up with the national “Love, Your Mind” campaign to announce a comprehensive mental health partnership with the premiere of a series of public service advertisements (PSAs). The series, titled “The Rituals We Share,” features star athletes sharing their “rituals,” or […]
Blackweek, the economic forum and marketing conference meant to show the impact of Black and Brown communities, has signed its first speakers and outlined some of the content planned for its inaugural event. The event’s first speakers are also part of Blackweek’s steering committee advising and guiding the event, which is scheduled for Oct. […]
Not just anyone can be an expert on specific cultural segments, according to Aaron Walton, CEO of Walton Isaacson, which works with clients such as McDonald’s, American Airlines and Lexus. “You can’t just create a title, create a department and not have the history, the passion or the depth of understanding for that particular culture,” Walton […]
Lexus is helping drivers see how they can confidently pursue their curiosity and drive for adventure with the 2024 Lexus GX. Themed “Live Up to It,” the effort includes six broadcast spots with diverse, wide-reaching and targeted creative designed to show unique expressions of the theme. Launching across linear TV, streaming TV, audio, digital, […]
