The Water Project
Creating Awareness to a Global Crisis
The Challenge
The water crisis is the #1 global risk based on impact to society, according to the World Economic Forum. Over 600 million people in the world lack access to safe drinking water.
BARRIER
Most people want to do the right thing, but it’s easy to tune out issues that are happening on the other side of the world because they don’t really impact one day to day.
SOLUTION
Bring to life how we take clean water for granted by making access to a simple sip of water surprisingly frustrating.
RESULTS
Over 10M views, shares and likes on Facebook, YouTube, Twitter and Instagram; global reach to over 180 countries; $2M earned media value; 20M earned impressions; +300% increase in donations.