02.14.22
Production company JOJX has produced an energetic spot entitled Defy, directed by Ace Norton and created with Walton Isaacson, as part of Lexus’s larger creative campaign to promote the new Lexus NX.
Defy is a Spanish-language film focused on the Hispanic audience, following a vibrant woman driving the Lexus NX through different obstacles on her way to the top. Norton crafted this piece to reflect the next chapter for Lexus as a bold, energetic, progressive, unmatched brand in the luxury car space.
Read more HERE.