03.13.23
Walton is a well-known voice for inclusion in advertising, honored by prestigious industry groups including AdColor and, later this year, the AAF Hall of Fame.
His agency is known for representing Lexus, for which it orchestrated the brand’s integration into the “Black Panther” franchise, along with campaigns for clients including McDonald’s, Amazon, PNC Bank and most recently American Airlines, for which it won agency-of-record status in 2022. (Walton, who has been flying with the carrier since his early days working in brand marketing at PepsiCo in the 1980s, has banked 13 million miles with American.)
“I have never not wanted to be in the advertising industry,” said Walton. When he founded his agency in 2005, he sought to fill a hole in the market.
“You get to a point where you’re sitting back and you see some of the opportunities that the industry was missing. One of those for me was, ‘How do we really get an industry that has been predominantly dominated by white men to open up to all types of cultures?’ Not just Black and Hispanic and Asian and women, all types of diversity. That’s what I really wanted to make sure we stood for as an agency.”
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