03.23.22
Albert Thompson and Lexus Media Manager Lisa McQueen presented Video as the Content Marketing Model for Multicultural at Media Post’s Insider Summit for TV & Radio. They speak of the need to accurately represent the Black, Latino and Queer communities on screen in both programming and advertising. From racing shows to road trips and spoken word to fashion shows and journeys; they shared how Lexus, along with the help of WI, have successfully harnessed the power of video to allow diverse communities see themselves in vehicle storylines.
Check out the presentation HERE.