Industry specialists discuss how Kobe Bryant’s Mamba Mentality legacy and the rapid shift in opinions during the pandemic inspired one marketing and media technology company to develop a new platform looking to transform marketing.
At Ad Age In-Depth: Super Bowl, brands, agency leaders and top creators discuss how the pandemic and fight for social justice influenced the plans and strategy for 2021 commercials
Walton reflects on a favorite that gave a voice and platform to Black storytellers.
As one can see, the emphasis is on accurate representation and on the prioritization of cultural insights,” Walton adds. “These are filters through which we should be looking at Super Bowl work in 2021.
Walton Isaacson is stepping up recruitment and retention efforts across multiple disciplines, marketing specializations and cultural expertise.
Walton Isaacson has appointed Jon Renner senior vice president/director of agency services. The position is new and Renner will be based in New York and report to agency CEO Aaron Walton.It’s Renner’s second tour of duty with the agency where he previously served as account director (2008-12) working with clients like Unilever and Avion.
