Walton is a well-known voice for inclusion in advertising, honored by prestigious industry groups including AdColor and, later this year, the AAF Hall of Fame. His agency is known for representing Lexus, for which it orchestrated the brand’s integration into the “Black Panther” franchise, along with campaigns for clients including McDonald’s, Amazon, PNC Bank and most recently […]
Being a Black comedian isn’t exactly the easiest job in the world, but thankfully, Lexus and Uptown Magazine have combined superpowers to create Uptown Honors Hollywood, which celebrates legendary figures in comedy for their contributions to the arts, culture, and entertainment. This year’s honorees consist of luminaries Guy Torry, Cedric the Entertainer, Deon Cole, […]
As one of the Community Council’s first actions, it recommended creative agency Walton Isaacson to help the airline improve its image among Black passengers. American itself admitted the brand had previously “underindexed” Black customers and hadn’t done much to feature them or its Black employees in ads. Having previously worked with Lexus, McDonald’s and […]
The American Advertising Federation announced this year’s class that will be inducted into the Advertising Hall of Fame. The class, which consists of seven people and one corporation, will be celebrated during the closing bell ceremony at the New York Stock Exchange today. The 2023 honorees are: Raúl Alarcón, chairman of the board and CEO […]
The fruits of Disney’s industry-reported $100M+ promotional partner campaign on Black Panther: Wakanda Forever have been yielded, not just in a November U.S./Canada box office opening record of $181.3M and 12.7M admissions but in stoking a diverse range of demographics including Black, Latino/Hispanic and older women to cinemas in droves this past weekend. iven […]
The signs for recession are here: Consumers and corporations alike are already tightening their budgets, economic growth has slowed, stock markets have tumbled in 2022 and inflation continues to remain high due to global conflicts, disrupted supply chains and elevated gas prices. The 4A’s invited Adweek to a lunch with CEOs across the industry landscape […]
