The 4A’s (American Association of Advertising Agencies), a membership-based U.S. trade association for the advertising and marketing communications industry announced changes to their board, naming WI CEO Aaron Walton to their National Board of Directors.
Consumers do not merely purchase a product or service for functional purposes, but because of the meaning it adds to their lives—which can include the way it reinforces their values and sense of self.
Corona is shifting its strategy to focus on Black and Latinx women in a campaign for its flavored malt beverage line Refresca.
Albert Thompson and Lexus Media Manager Lisa McQueen presented Video as the Content Marketing Model for Multicultural at Media Post’s Insider Summit for TV & Radio.
Brands are eager to explore the metaverse, but in virtual worlds of infinite possibilities, they must navigate safety threats around every corner.
Production company JOJX has produced an energetic spot entitled Defy, directed by Ace Norton and created with Walton Isaacson, as part of Lexus’s larger creative campaign to promote the new Lexus NX. Defy is a Spanish-language film focused on the Hispanic audience, following a vibrant woman driving the Lexus NX through different obstacles on her way to the top. Norton crafted this piece […]
