Production company JOJX has produced an energetic spot entitled Defy, directed by Ace Norton and created with Walton Isaacson, as part of Lexus’s larger creative campaign to promote the new Lexus NX. Defy is a Spanish-language film focused on the Hispanic audience, following a vibrant woman driving the Lexus NX through different obstacles on her way to the top. Norton crafted this piece […]
WI CEO Aaron Walton was interviewed by Muse, the online trade magazine owned by parent company Clio Awards.
The tides of social media can be tricky to navigate. Consumers can be touchy about brand voices. Content may just fall flat with each social platform requiring its own tone and finesse. But sometimes, a brand hits a home run.
Aaron has been appointed to The National Advertising Review Board, the appellate body for advertising industry self-regulation. Made up of 85 professionals from three different categories (National Advertisers, Ad Agencies & Academics), NARB members are chosen based on their stature and experience in their respective fields. Nominated by the 4A’s, the term for membership is two […]
Lexus is using a heavily digital and streaming campaign to find younger buyers for its all-new 2022 NX.
The campaign features media partnerships with Twitch, 100 Thieves, Google and Roku and includes seven spots to reach a wide variety of audiences with a similar mindset.
On December 14th, Ad Age covered the news of our American Airlines win. It made quite the splash in the industry with multiple outlets and blogs picking up the story accumulating over 5 million impressions to date. Read more about the new partnership HERE.
