Bristol-Myers Squibb
Inclusion Unlocks Potential
The Challenge
How to make the case for the business-building power of D&I. Encourage habits that drive a culture of inclusion. Educate on how inclusion drives innovation and strengthens global competitiveness.
BARRIER
Culturally, many believe diversity and inclusion is a compromise. That it sacrifices excellence and can ultimately be a barrier to success.
SOLUTION
When you open your mind, you really are opening up your possibilities – for yourself, fellow employees, the company and the patients. We created the campaign called “Where Possibility Lives” that focused on the power and potential of inclusion.
