DevaCurl
A Curl Conquering Journey
The Challenge
DevaCurl wanted to make its debut at ESSENCE FEST, the most important cultural event for Black women.
BARRIER
We were tasked with designing a disruptive booth that could stand out in a sea of heritage and Black-owned brands.
SOLUTION
We created an immersive and Insta-worthy experience for our curly girls to dive into the fundamental steps of the DevaCurl technique: a hands-on pop-up designed to inspire and help them achieve major #CurlWins.
RESULTS
The DevaCurl activation had record-breaking attendance and surpassed the brand’s KPIs, from increased social engagement to the amount of consumer data captured. The experience has gone on to slay at other festivals like CURLFEST.
