McDonald’s
Innovating Experiential
The Challenge
McDonald’s was losing relevance and share of mind among the Black consumer, particularly among Black Millennials and GenZ cohorts. WI knew traditional marketing was not enough
to move the needle and that we needed to innovate how and where we showed up.
BARRIER
There are other go-to fast food brands that deliver a better experience. McDonald’s just doesn’t get me.
SOLUTION
Be Where They Are. Make McDonalds’ commitment to the Black community SEEN, HEARD, and FELT in a BOLD new way.
